15+ years scaling SDR, acquisition, expansion, and account management organizations, building the management layer that turns revenue volatility into consistent quarterly delivery.
Career experience
Career impact at a glance
170+
AEs & AMs led
Third-line leadership over a distributed account org
$100M+
Revenue segment
Annualized advertising revenue owned as a third-line leader
76→102%
Retail bookings attainment
Retail SDR turnaround in 12 months at Podium
2.3×
Response-time SLA
Inbound SLA improvement in 60 days
I've built my career at the intersection of people leadership, sales systems, and operational discipline. Whether scaling an expansion org from the ground up or turning around an underperforming SDR team, I approach revenue problems the same way: fix the system, then scale what works.
My experience spans vendor-managed and in-house GTM models at Google, MarketStar (Pinterest vendor program), Motive, and Podium, giving me fluency across SDR, expansion, and account management organizations.
Explore my experienceSDR Turnarounds
Rebuilt Podium's Retail SDR org from 76% to 102% attainment in 12 months.
Hypergrowth Scaling
Scaled Motive's outbound expansion org from 10 to 103 AEs and 1 to 13 managers, with 102% attainment across the full inbound and outbound team.
Vendor GTM & Acquisition
Led a 170+ person AE/AM org driving new advertiser acquisition and expansion as a third-line leader on the Pinterest vendor program.
Revenue Operations
Lead routing, SLA infrastructure, handoff quality standards, and reporting frameworks.
Agentic AI for GTM
Designing multi-agent systems that automate research, scoring, and outreach in the pipeline.
Digital Advertising & Sales Leadership
10 years across four roles in Dublin and Tempe, from new business acquisition to leading the go-to-market launch of Local Services Ads.
Director of Sales, Strategic Accounts
Third-line leader over a 170+ person AE/AM organization, driving new advertiser acquisition and $100M+ in annualized revenue for Pinterest.
Senior Manager, Expansion Sales
Scaled the outbound expansion org from 10 to 103 AEs and 1 to 13 managers, while the full inbound and outbound team held 102% average attainment.
Director, Sales Development
Rebuilt the Retail SDR org's sourced bookings attainment from 76% to 102% in 12 months across a US and Pakistan-based team.
Three examples of how I approach complex revenue challenges, structured around problem framing, operational intervention, and business outcome.
Podium's Retail SDR org stuck at 76% sourced bookings attainment, with inconsistent territory pairings and pipeline alignment.
SLAs undefined, routing inconsistent, AEs receiving variable-quality handoffs.
The largest customer segment on the team was serviced by an external vendor, with no tested answer on whether in-house would perform better or cost less.